{"id":42348,"date":"2014-05-05T00:00:00","date_gmt":"2014-05-05T04:00:00","guid":{"rendered":"https:\/\/groupeagf.com\/en\/the-network\/uncategorized\/new-corporate-culture-for-access-scaffolding"},"modified":"2024-05-07T15:20:37","modified_gmt":"2024-05-07T19:20:37","slug":"new-corporate-culture-for-access-scaffolding","status":"publish","type":"post","link":"https:\/\/groupeagf.com\/en\/the-network\/general-interest\/new-corporate-culture-for-access-scaffolding","title":{"rendered":"New Corporate Culture for Access &#038; Scaffolding"},"content":{"rendered":"<div>\n<p>The Access Group rental sector is composed of Du-For in Quebec, Steeplejack in Ontario, Nova Scotia and Michigan, Hydro-West in Alberta and British Columbia, plus two Hydro Rents in Virginia and Colorado, who report directly to Hydro Mobile.<\/p>\n<p>&nbsp;<\/p>\n<p>All in all, there are 13 equipment rental centres, 10 in Canada and 3 in the USA, to facilitate access on construction sites.<\/p>\n<p>&nbsp;<\/p>\n<p>The rental of access equipment, such as scaffolding, mast climbing platforms (Hydro Mobile), suspended platforms (Winsafe), scissor lifts, and articulated boom lifts requires to:<\/p>\n<p>\u2022 &nbsp;Care about site safety for our employees and our clients\u2019 employees during the installation and<br \/>\n&nbsp; &nbsp;dismantling of the equipment;<\/p>\n<p>\u2022 &nbsp;Make sure that the operators receive appropriate training;<\/p>\n<p>\u2022 &nbsp;Present technical solutions requiring engineering expertise on many sites to ensure a safe installation,<br \/>\n&nbsp; &nbsp;and allow customers the increased efficiency that will help them maximize productivity and thus,<br \/>\n&nbsp; &nbsp;profitability;<\/p>\n<p>\u2022 &nbsp;Supply the right equipment at the right time to avoid any delay on the site;<\/p>\n<p>\u2022 &nbsp;Appropriately manage our inventories, on the various sites and in our yards.<\/p>\n<p>&nbsp;<\/p>\n<p>The rental market is very competitive. We must be ready to compete against very large Canadian and American companies such as United, Hertz, Safway, Fraco, Klimer, Aluma, Simplex, Falardeau, \u00c9chafaudage Plus, \u00c9chafaudage Fast, Danaco, etc.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022 &nbsp;How can we measure up to the competition without limiting ourselves to a price war that would eventually<br \/>\n&nbsp; &nbsp; deplete our profitability, or eat away at it in such a way that investors might lose confidence?<\/p>\n<p>\u2022 &nbsp;How to avoid being seen as a \u201cMe too\u201d product, that is, how to appear as being different from our<br \/>\n&nbsp; &nbsp; competitors?&nbsp;How to ensure that our clients perceive us&nbsp;as a nice to deal with,&nbsp;efficient, effective, and competitive company?<br \/>\n&nbsp; &nbsp;<\/p>\n<p>\u2022 &nbsp;How to develop our own trademark and approach in our sector, to become a \u201cDIFFERENT\u201d and<br \/>\n&nbsp; &nbsp;\u201cINNOVATIVE\u201d company such as Apple, Mc Donald, Dollarama, who succeeded in achieving that in their<br \/>\n&nbsp; &nbsp;respective sectors?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>We have decided to convert business units into companies focused on a commercial sale approach, &nbsp;where clients are at the heart of the organization: \u201cCUSTOMER\u201d oriented companies rather than \u201cOPERATIONS\u201d oriented companies.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Such a change in corporate culture&nbsp;is quite challenging, considering the different corporate cultures of the business units, as well as the fact that three of these business units, up until 2010, were not part&nbsp;of the AGF Group.<\/p>\n<p>&nbsp;<\/p>\n<p>In order to successfully achieve such a cultural change, we must ensure that all&nbsp;the General Managers of each Business Unit&nbsp;are willing to commit and adhere to the concept. We also need the commitment and full adhesion of all employees so that together, we review, adjust, and modify&nbsp;our&nbsp;current operational procedures&nbsp;for more efficiency and effectiveness, ALWAYS keeping in mind that \u201cthe Client\u201d has to be&nbsp;the winner&nbsp;once all the changes are&nbsp;implemented.<\/p>\n<p>Of course, our commercial sales approach must be reviewed as a whole, on the one hand to understand the expectations of our various customers and on the other hand, to ensure that our sales reps understand and can explain the values of our organization adequately. Both our sales reps and our operations must understand the message and how to convey it, so the \u201cvalue\u201d delivered to our clients truly meet&nbsp;their expectations.<\/p>\n<p>&nbsp;<\/p>\n<p>To achieve this, we have put in place a four-step approach:<\/p>\n<p>\u2022 &nbsp;Implementation of a commercial sales approach \u2013 Solstis Project;<\/p>\n<p>\u2022 &nbsp;Implementation of \u201cSales Force\u201d as a sales management tool, to be eventually linked to the upcoming<br \/>\n&nbsp; &nbsp;operations management application (ERP);<\/p>\n<p>\u2022 &nbsp;Training of the Sales Reps to improve their sales techniques (Tremplin);<\/p>\n<p>\u2022 &nbsp;Implementation of a tool to generate \u201cprospective clients\u201d: Reed Connect.<\/p>\n<p>&nbsp;<\/p>\n<p>Even though a company must always renew itself to remain a \u201cleader\u201d, we aim to put in place in the upcoming months the essential of the previously defined approach, in order to achieve our objectives. There is still much work to do, but after numerous meetings with the personnel involved, I am confident that together, we will become an innovative and effective company, on a permanent basis.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Access Group rental sector is composed of Du-For in Quebec, Steeplejack in Ontario, Nova [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":42345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-42348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-interest"],"acf":[],"_links":{"self":[{"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/posts\/42348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/comments?post=42348"}],"version-history":[{"count":1,"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/posts\/42348\/revisions"}],"predecessor-version":[{"id":49903,"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/posts\/42348\/revisions\/49903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/media\/42345"}],"wp:attachment":[{"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/media?parent=42348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/categories?post=42348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupeagf.com\/en\/wp-json\/wp\/v2\/tags?post=42348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}