{"id":43212,"date":"2016-09-19T08:00:00","date_gmt":"2016-09-19T12:00:00","guid":{"rendered":"https:\/\/groupeagf.com\/en\/the-network\/uncategorized\/agf-group-in-the-rcgt-advertising-campaign"},"modified":"2024-05-07T15:24:31","modified_gmt":"2024-05-07T19:24:31","slug":"agf-group-in-the-rcgt-advertising-campaign","status":"publish","type":"post","link":"https:\/\/groupeagf.com\/en\/the-network\/general-interest\/agf-group-in-the-rcgt-advertising-campaign","title":{"rendered":"AGF Group in the RCGT advertising campaign"},"content":{"rendered":"
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For its major ad campaign, leading accounting firm Raymond Chabot Grant Thornton (RCGT) has decided to feature its close to 30-year business relationship with AGF Group. A television ad with the theme “RCGT in the field” will be shot at our Armabec plant to illustrate the interest RCGT’s partners take in their clients’ specialties, as they roll up their sleeves and take part in their day-to-day operations.<\/p>\n

This fall, you’ll be seeing our president, Serge Gendron, on french television, inviting Alain Lacasse and Eric Julien, the partners responsible for our account, to try their hand at bending rebar. And don’t worry: safety considerations have been taken into account for all concerned! The two accountants won’t actually be operating the equipment: it will be our own employees, who have been trained to perform this specialty, which is the cornerstone of our service offering.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

At AGF, we’re not used to this much public attention. That’s why we are especially proud to have this opportunity to show how we actively contribute our technical expertise to economic growth and work behind the scenes to shape the landscape in Quebec—and indeed, across Canada.<\/p>\n

AGF Group, a Canadian industry pioneer, has been manufacturing and installing rebar since 1948. The television ad will air starting September 19, on Radio-Canada (french only). Also included in the media plan are billboards and Web videos (french and english). AGF Group is one of the three partners RCGT has chosen for this major campaign.<\/p>\n